BCB 2022 Seminar

Bar Convent Berlin 2022 - Main Stage

Anne Linden was asked to hold a seminar at the 2022 Bar Convent Berlin. The BCB is one of the most important and respected events of the international bar industry. 

The seminar “ice & tasty - the significance of social media in the bar industry“ took place on the main stage of the three days lasting convention. 

The seminar answered the question how building a professional social media account can lead to monetization through collaborations or partnerships within the bar industry and how a professional social media account can enable the gain of more patrons visiting your establishment. These questions are not new, but have become even more relevant with the access to high-performing smartphone cameras and the latest changes in the world of social media and influencer marketing. 

In todays world, we are quick to jump onto social media in order to search for new establishments. What are the implications of a professional social media page for the respective establishment and how can it benefit from billions Instagram users? 

The seminar showed that content on social media platforms is a way for brands to connect directly with consumers in a - thanks to data - very tailored way. Hence, the demand for customized content has sky-rocketed. This demand directly correlates to opportunities of working hand in hand with brands; not only showcasing their product, but also the skills, creativity, and knowledge of the individual creating this content.

The seminar targeted brands as well as bartenders.