A story about apricots and whisky.
As part of the social media launch campaign for Glenmorangie The Original 12 Years Old, Anne Linden took the lead on creative and visual direction—translating the brand’s refined character into an engaging and multi-sensory content experience.
Working alongside photographer Fabian Pfannes, she developed and executed a content concept that centered around a fresh signature serve: the Golden Apricot—a vibrant, fruit-forward cocktail with delicate floral notes, designed to evoke the feeling of summer all year round.
Anne was responsible for the entire creative process, including concept development, planning, and set design. She created the new cocktail recipe specifically for Glenmorangie The Original 12 Years Old, tailoring it to highlight the whisky’s smooth, elegant profile.
The campaign culminated in a high-quality content package featuring photography and a visually striking video production tailored for social media. Anne also oversaw the content rollout, delivering a cohesive combination of feed posts, story slides, and an Instagram reel—crafted to maximize visibility and engagement across platforms while staying true to Glenmorangie’s visual identity.
Cocktail Recipe: Anne Linden (IG @annsophlin)
Cocktail Styling: Anne Linden
Photography: Fabian Pfannes (IG @fabian_pfannes)
Post Production: Fabian Pfannes
Set Design: Fabian Pfannes + Anne Linden
Client: Moët Hennessy Germany
Project: @lindenandfabian
Credits: @lindenandfabian, 2024