A story about inspiration & creativity.
Knowledge is the key for humans to unlock their full potential. It enables growth, fuels creativity, and serves as the engine for innovation, progress, and personal development—an invaluable resource that transcends boundaries and creates new opportunities. Sharing knowledge is at the core of human nature; it fosters connections and forms the foundation of strong communities.
That's why it was once again a special pleasure for Anne Linden to give a talk at Bar Concent Berlin 2024—this time on inspiration and creativity in the bar industry.
The moments that inspire us lay the groundwork for new cocktails, events, bar concepts, and much more. Yet, we rarely discuss how these moments come to life or how we can actively cultivate them to create lasting impact. Creativity is essential in the bar and spirits industry—whether for young bartenders just starting their journey or for seasoned professionals with established careers.
Anne firmly believes that by equipping our community with the right tools, we can bring more creative ideas to life, foster stronger collaboration, celebrate individuality, and spark exciting partnerships between bartenders, brands, and bars.
This talk explores how new ideas emerge in the brain and what it takes—both biologically and psychologically—to transform fleeting thoughts into concrete concepts. In this talk, Anne presents strategies and methods to enhance both the quantity and quality of creative ideas. Additionally, she discusses how to effectively capture them and implement them in a focused, goal-oriented manner. The focus is on practical and realizable techniques that are enriching and value-adding.
The talk was realized in cooperation with the DBU.
Photos: Swetlana Holz, 2024
Video: Fabian Pfannes, 2024