Spicy Margarita for Sierra Antiguo

A story about agave and spice.

Anne Linden had the great pleasure of contributing her creative vision and expertise to the social media launch campaign for the new Sierra Antiguo Reposado Tequila.
As the lead on concept development, Anne was responsible for the overall video and visual style, the cocktail creation, and the set design—crafting a distinctive aesthetic that reflects both the bold character of the tequila and the dynamic energy of modern cocktail culture.

In close collaboration with videographer Fabian Pfannes, she brought the concept to life through a vibrant and high-quality video production. The result was a visually striking cocktail video that not only celebrated Sierra Antiguo Reposado, but also served as a flavorful tribute to the spicy margarita.

Anne also oversaw the digital rollout of the campaign, tailoring the content for social media (Instagram) with a compelling mix of a reel post and coordinated story slides. Each element was designed to maximize reach and engagement—translating the mood and message of the campaign into a cohesive and inspiring online experience.

Cocktail Recipe: Anne Linden (IG @annsophlin)
Cocktail Styling: Anne Linden
Videography: Fabian Pfannes (IG @fabian_pfannes)
Post Production: Fabian Pfannes
Set Design: Fabian Pfannes + Anne Linden
Client: Stock Spirits GmbH & Co. KG
Project: @lindenandfabian

Credits: @lindenandfabian, 2024